As the Indian Premiere League (IPL) season 5 is raring to kick start on 1 April 2012, Volkswagen India too is all set to introduce its new IPL Editions of the Volkswagen Polo and the Vento.
The IPL Edition II of the hatchback Polo and the Vento sedan will be avaiable on select variants and both the special edition cars will sport interactive car pad with multimedia entertainment system with navigation and social networking options for the rear seat passenger, dual tone leatherette seat covers, special floor mats, door sill design and IPL branding on the boot.
The special IPL edition of the Volkswagen cars endorses the 'Indian Premiere League' annual cricket championship and aims at encashing on the cricket fever. Last year, Volkswagen had introduced the IPL Edition of the Volkswagen Vento to coincide with the season 4 of the Indian Premier League that received a good market response. And following the success of the Vento IPL in 2011, the new season will see the IPL Editions II of both the Polo and the Vento, which will be available to customers at no additional cost.
Commenting on the action model strategy of the brand, Mr. Neeraj Garg, member of Board and Director, Volkswagen Passenger Cars said ”last year we launched our first action model the Vento IPL Edition and there on introduced the Breeze models of both the Polo and the Vento. The immense response we received towards these special editions has prompted us to continue with the IPL Editions and this time with both our popular carlines-the Polo and the Vento.”
The IPL Editions will be on display at Volkswagen dealerships starting March 15, 2012 and sales will commence beginning April 2012.
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