Ford has cut prices of the 2011 Fiesta by up to Rs 1 lakh, and the Fiesta range now begins at Rs 7.23 lakh (ex-showroom Delhi). The company has also rationalised the number of variants – two trims in each petrol and diesel, with five-speed manual transmission.
The Fiesta petrol will now be available in only in the newly launched Ambiente trim along with Titanium+ (and Automatic variants), while other previous variants have been discarded. Similarly only Style and Titanium+ trims will be available in Fiesta diesel.
Fiesta prices have been realigned as per customer feedback, and the sedan is now expected to be more competitive in the C-segment. The price cut has not come at a cost of safety or features as even the lowest variant offers ABS, driver airbags, driver seat height adjustment, guide-me-home headlamps and other features common to the segment.
Revised Fiesta prices: (ex-showroom Delhi)
Fiesta petrol Ambiente: Rs 7.23 lakh
Fiesta petrol Titanium+: Rs 8.80 lakh
Fiesta petrol Style (AT): Rs 8.99 lakh
Fiesta petrol Titanium+ (AT): RS 9.70 lakh
Fiesta diesel Style: Rs 8.99 lakh
Fiesta diesel Titanium+: Rs 9.90 lakh
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